WorkMatters Tips Issue #12 - January 16, 2007
Publisher: Gayle Lantz mailto:lantz@workmatters.com
http://www.workmatters.com
WorkMatters, Inc.
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A quick tip to help leaders and executives who need to motivate their teams and themselves, and catapult their business.
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Corporate Culture -- The Competitive Edge
You’ve probably seen the news about Google being ranked by Fortune as the number one best place to work. Its unique culture helps the company attract thousands of job applicants each day. The Google corporate culture works for its market.
Whether you’re running a large company, a division or a small business, there is a culture that exists that can affect your ability to compete. Every company has a different culture. I recently heard a consultant describe the Toyota culture as "paranoid." He explained that the company operates from a place of fear that their competitors will catch up with or surpass them.
Your tip for today: Determine the corporate culture that will help you achieve what you want in your business. What will work best for your company or firm?
As a starting point, take a look at your current culture and answer these questions:
* In just a few words, how would you describe your current culture? What are the first words that come to mind?
* How would your employees describe your culture?
* How would your customers describe your culture?
Every culture is unique and has the potential to change, some more easily than others.
For more on how to create culture change, feel free to visit one of my blog postings on the topic at:
Cultural Change
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A GREAT QUOTE
"Real change begins with the simple act of people talking about what they care about."
Margaret J Wheatley
Turning to One Another
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Reprinted from "WorkMatters Tips," a free ezine produced by Gayle Lantz featuring tips for leaders and executives who want to grow themselves, their team and their business. Subscribe at
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